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Untapped Founder's avatar

Great article! This really reframed sales for me. The idea that selling is less about convincing and more about helping someone recognize a problem you can genuinely solve makes the whole thing feel a lot more human. “Problem. Solution. Exchange.” really says it all. Looking forward to more articles!

Tim | Future of Freedom's avatar

Glad it was helpful! this was the perspective that made sales less slimy to me. Just published one last week about actually picking a problem to focus on. its basically a sequel if you want more